Orens Capital CEO Jimmy Zhang discusses investing in greenfield lands: a comprehensive approach to meeting Australia’s housing needs

As Australia faces increasing challenges in its housing landscape, attention has shifted towards practical solutions to meet the growing need for accessible housing. According to the latest State of the Housing System report by the National Housing Supply and Affordability Council, “The housing system’s inability to supply sufficient housing that meets the population’s needs is the primary reason for worsening affordability”. According to the report, only 172,000 dwellings completed construction in 2023, the lowest annual number of completions in the past decade. In an exclusive interview, Orens Capital CEO Jimmy Zhang delved into the potential of greenfield developments and how strategic investments may offer a viable solution.
From Greenfield to Community: Orens Capital’s Answer to Meeting the Housing Demands of Australia
Supported by a team of professionals in land development, urban planning and finance, Orens Capital unlocks opportunities for wholesale investors to engage in medium- to large-scale greenfield projects.
Zhang emphasised the critical role greenfield developments can play in meeting Australia’s housing demands. As urban sprawl continues and population growth remains unchecked, the demand for new housing options is ever-prominent. Greenfield lands, which are undeveloped areas on the outskirts of metropolitan suburbs, present a unique opportunity for large-scale urban planning and development.
“Greenfield developments are a blank canvas for investment, ” Zhang explained. “They allow us to create well-designed communities from scratch, integrating infrastructure, amenities, and housing cohesively. Greenfield developments are a strategic response to Australia’s housing needs, especially for first home buyers, who represent one of the largest residential market segments in the country.”
Beyond Barriers: Paving the Way for Accessible Greenfield Investments
Zhang highlighted the challenges that have historically slowed down greenfield development, stating, “Investment in greenfield land development has long faced obstacles, including the significant capital required, complex regulatory processes, and limited access to critical information.” He emphasised Orens Capital’s commitment to breaking these barriers, adding, “Our mission is to provide broader opportunities for wholesale individuals to invest in this premium asset class, creating generational wealth while fostering the growth of families and communities.”
Orens Capital believes in the long-term potential of greenfield land investment. It is committed to building a resilient, discerning, and trustworthy investment firm that serves as a reliable partner in greenfield land investment, regardless of market conditions.
Trust at the Core: Orens Capital’s Vision for Growth
As the founder and CEO of Orens Capital, Zhang has been deeply involved in the real estate development sector for decades. He possesses exceptional foresight and extensive experience in development supervision. The total value of acquisitions he has handled exceeds AUD 2 billion. The development projects he has supervised over the past decade have earned him a high credibility in the industry and have been frequently featured in mainstream media, including the Australian Financial Review.*
“At Orens Capital, we strive to balance returns, risks, and liquidity for our wholesale investors,” Zhang noted. “We prioritise returns by investing alongside our partners, ensuring that we share both the risks and rewards. This approach underscores our commitment to trust and accountability, demonstrating our confidence in every project we undertake.”
Looking ahead, Zhang outlined Orens Capital’s plans for growth, targeting the development of four to five high-potential Australian land projects each year, depending on market conditions and project viability. Orens Capital will continue to pave the way for accessible, impactful greenfield investments, shaping the future of Australia’s housing landscape.
Subscribe to Orens Capital on LinkedIn and WeChat Official Account for more insights or reach out at info@orenscapital.com.au on greenfield investment opportunities.
*Past performance is not a reliable indicator of future performance.
Disclaimer: Orens Capital Pty Ltd ACN 668 843 623 (Investment Manager) is a corporate authorised representative (number 001304386) of SILC Fiduciary Solutions Pty Ltd ACN 638 984 602 (AFS licence number 522145). The authority of the Investment Manager is limited to general advice relating to the Creamery Delta Fund only. This document is prepared for use by wholesale clients only. It is a summary and marketing material only and does not constitute an offer of any kind. This material may not be reproduced, distributed or transmitted to any other person or incorporated in any way. The information contained in this document is general information only. This document does not (and is not intended to) contain any recommendations, statements of opinion or advice. In any event, the information in this document does not consider any individual person’s objectives, financial situation or particular needs. Past performance and/or forward-looking statements are not a reliable indicator of future performance. Prospective investors should seek professional advice prior to making any decision regarding an investment.